BEGINNING TO RE-IMAGINE
This project does not aim to design a logo , but rather a new ichnography that allows a person who does not have any relationship with the city they are visiting , to easily detect points of artistic interest in a different levels of contemporary art , involving both institutions and alternative spaces that can give a more complete picture of the cultural movement of certain place .
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The system we are proposing uses images rather than text , which means that no matter what language a person speaks , they will hopefully be able to interpret our new system with ease .
This is why we have designed a new , easy to understand symbolic language with the ability to cover all aspects of contemporary art .
The white cube presented as a symbol in our project speaks about the time when the museum becomes understood as a constructive and profoundly reactionary body . There are a number of hidden interactions between the picture plane , the wall and the frame , and draw a museum hidden genealogy going back to the cave paintings and reaching experiments from Duchamp , Klein , Arman and Christo , among others , to get rid of ideological impositions of the museum and create a new exhibition space . The art world has expanded beyond large institutions , we know that currently the selection of art spaces has grown to unimaginable limits and that ’ s why we can no longer identify with an archaic symbol where the institution prevails over the collective idea of what an art gallery is or should be .
INITIAL IDEAS FOR CATAGORIES :
• public / non-commercial
• for profit / non-profit
• non-art space ( café , office , etc .)/ alternative art space / conventional art space
• art genres such as photography , socially engaged art , performance venue etc .
INITIAL IDEAS IN PRACTICE Here are a few examples of combinations of our symbols being used to demonstrate the contents of different kinds of galleries :
Conventional gallery space , run for profit , public and featuring photography .
Following these parameters we could use these symbols in relation to contemporary Mexican art spaces .
Underground contemporary art venue featuring Mexican art .
Space run for profit and featuring Mexican art .