INITIAL THOUGHTS :
Our initial plans for a new symbolic representation system are centered around the ‘ white cube ’ as a recognizable motif for a gallery space . We thought about how to use the white cube to represent clearly some different types of art venue . The first four categories we came up with were :
1 . Musem / large gallery
2 . small gallery
3 . Underground venue
4 . Public institution
18
During our research , we looked at international examples of symbols of contemporary art , and found that many spaces use their names as logo , for branding purposes . With our visual strategy , we plan to put the content of the venue in the spotlight .