to create publications about your product. If you are launching a completely new innovative product which is going to cater new set of needs of customers then you will need to come up with a broader approach. Building up relationships with different media channels will be required to create awareness about your business.
To make your product acceptable in the market, you must identify the real customer insights. You should know the needs of the customer that your product fulfils. Your product must fit the target market better than your competitor to create a distinctive image in the minds of the consumer. Initial customers should always be the learning point for start-ups.
The most important thing a start-up business should do is talk to the people in the industry who can be your potential customers. When reaching out to those people, do not sell your product. Instead, try to understand them, learn about their needs and how satisfied are they with the current products. Once you have learned your initial key customers, you will have an opportunity to sell your product according to their requirements. If you have done your job right, then these early stage customers will recommend your product to other people and create a positive word of mouth to drive future growth for the business.
Source: http:// www. researchomatic. com / customer-attraction-131036. html