Attracting Initial Customers
That is good but not good enough because running a new business is not just about your product . The tough job for any new start-up is how to get the value you are offering to be recognized by your chosen market .
Most of the new ventures face the challenge of obtaining the initial customers . But it is very important for every business to define who their customers are and what they are for the business before acquiring the initial customers .
It is very common to see many new businesses launch in the market without proper planning and complete functionality . This means that the introductory stage is not the perfect time to expect massive growth , whether through paid or organic marketing campaigns .
As an alternative , take the primary users as a learning experience . Actively generate feedback and utilize their opinion to enhance your product and make it better . When the primary users get satisfied with the value you are offering , they will become loyal to your brand and spread positive word of mouth in the market . Loyal customers play a vital role to take your brand to the next level .
If you are improving an existing product and launching it in the same market then you should be able to cover all those marketing channels that are being covered by your competitors . All the media resources that are present in the industry must be utilized at full scale