exclusively for the store are la crème de la crème. As fancy as that
sounds, MERCI actually has a unique and enjoyable low-key
boho ambiance. The wide price range somewhat mirrors the
surprising spectrum of people you will see there: curious tourists,
students on a budget, well-heeled fashion editors, celebrities,
artists and socialites wandering in and out of the store, the inhouse “Used Book Café” or adjoining restaurant. There is truly
something for everyone.
The sensational venue does not abide by a set of traditional
retail rules. What gives MERCI that “je ne sais quoi” is not just
the carefully curated sartorial collections for the discerning
shopper. The philanthropic ethos at the core of its operations is
also an excellent reason to indulge in a serious shopping spree
(preferably tax-free). Profits are invested into an endowment
fund for development and educational projects in Madagascar.
The store is also a notable platform where independent and
emerging fashion designers can showcase their talent and build
brand awareness. We are all for it!
With 40% of its Paris customers being foreigners, a global
expansion surely isn’t too presumptuous. In 2017, MERCI will
hop on the Channel Tunnel to bring a bit of French culture to
London in-between Saint Pancras station and the historical
Central Saint Martins fashion and art school. It’s an exciting
addition, and British fashionistas will no doubt be thankful!
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