SOMA Magazine SOMA Fall Fashion Issue Oct 15 | Page 24

Style

Beauty Bets
Elizabeth Dehn

TEXT BY JENNIFER RICHARDSON-MOULAISON
PHOTOGRAPH BY ELIESA JOHNSON

You spent your formative years meticulously grooming your
brows, testing countless shades of crimson, strawberry and
blushing nude lipsticks while cultivating a large vocabulary of
terms for facial scrubs, peels and masks. And for all your efforts,
you might entertain the idea of diving into the vast ocean that
is the blogging community with a beauty blog of your very own.
And sure, you might gain a little momentum and grow yourself a
decent following. But a community of Pinterest followers totaling over 5 million is something, to which only a handful of the
most remarkable bloggers can claim. Elizabeth Dehn is one such
blogger and her engrossing discussion of all things beauty and
cosmetics can be found on her highly successful blog, Beauty
Bets. Garnering a few tips for carving out a