Solitics case study August 2020 | Page 3

THE SOLITICS SOLUTION With Solitics, Delasport saw an increase of 25% in total deposit amounts The Solitics platform provided Delasport with critical capabilities: A-Z marketing process management and execution: The Solitics platform allowed Delasport to accurately segment its clients and communicate with them via multiple channels in real-time, including: SMS, email, push notifications, and website pop-ups from a single location. Solitics supports new channels and providers when the need arises, which helps Delasport’s clients target customers in new regions. Richer data integration & insights: Solitics’ full attribution of ALL the data sources and marketing channels within the Delasport organization enabled Delasport to immediately consume data and make data-driven decisions, offering its users personalized promotions in real-time, leading to increased customer retention and conversion rates. Easy planning, management, and implementation of customer journeys: Solitics provided Delasport with immediate, visual, behavior-based customer journey capabilities, promoting easier and more seamless customer journey data management. THE OUTCOME BY THE NUMBERS Using Solitics to manage its data and automate its marketing, Delasport achieved significant increases in key customer metrics. The company continues to grow, with Solitics’ real-time marketing automation platform serving as a major factor driving: 25% 45% 37% 25% INCREASE IN TOTAL DEPOSITS (YoY) INCREASE IN FTDS (YoY) INCREASE IN GGR (YoY) INCREASE IN CUSTOMER RETENTION RATE (YoY)