THE COMPANY
Delasport is an international software
company that provides online sports
betting & iGaming B2B software solutions
to white-label operators and online
bookmakers.
Established in 2010, Delasport markets its
turnkey and software solutions through
operations across Europe and Asia.
THE CHALLENGES
Delasport did not utilize a complete marketing automation solution, which would enable
robust data integration and real-time data management. Without such a solution in place, the
company was unable to make use of the tremendous mass of data at its disposal.
Delasport’s process incorporated manual and time-consuming methods for specific targeted
marketing practices for promotions, campaigns, custom acquisition, and retention.
The company’s manual processes did not allow for specific segmentation, or complete
real-time personalization of the massive player-base involved in its labels.
These challenges led to the company’s inability to scale its client base at a desired rate, which is
why Delasport turned to Solitics.
Delasport and Solitics have collaborated successfully in the past. Since 2018, Delasport has
contracted Solitics to increase player conversion and retention. Seeing the successful increase
across all defined parameters, Delasport added a B2B vertical to the partnership, including a
white-label solution for sports-betting operations in branches across Europe and Asia.
By offering Solitics' solution as part of its B2B package, Delasport’s clients are able to significantly
increase their players’ conversion and retention rates.
’’With such a rich diversity of resources which combine a variety of different
data sources, Solitics’ platform enables us to utilize all the data that we have
on our sports-betting operators in real-time’’
Eli Moscovich, VP Strategic Partnerships in Delasport.