SoCultures Magazine 2018 SoCultures Magazine November 2018 | Page 85

SoCultures November 2018
Culture Curators
Mexico
Ponxo Taifa
Radio Taiffa is the Radio project that appreciates the cultures of other latitudes
through its music. It plays various musical styles that allow us to know and
appreciate cultures – from ancient to modern cultures. In their sound library, one
can find music from Rock, Jazz, Blues, Tango, Fado, Flamenco, Celtic, Gipsy,
Afrobeat etc. With the support of many Record Labels, independent producers and
the artists RADIO TAIFFA is creating a global audience for the global music.
SoCultures talks with Ponxo Taifa about music and his global radio ventures.
Do you think that it is important to think of our lives, purposes and works in
the global context? What is role of cultures there?
Cultures are social features that distinguish us and give an identity in a global
framework,.
The most rooted cultures not only propose but recompose this socioeconomic
dynamics that allows us not only to be part of a consumer industry, but with the
new trends and digital tools available easily, spread our cultures, traditions, roots
and customs. It seems very interesting to me as most of the music we listen to,
have kept alive their oral and musical traditions with a history of not less than
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