We live in a digital age that consumes our eyes with moving visual images, and thus it is essential for any organization, social or business to take part in this phenomenon. With the passage of time social and business entrepreneurs have come to the conclusion that the impact of video has been impressive and videos are here to stay. Social and corporate organizations use video work to explain, entice, and sell their products or services. Through the use of videos, organizations can show exactly what they can offer to world out there.
VIDEO MARKETING
Video marketing and promotion is an excellent way to promote your social or business organization through Internet and television. Organizations, social and corporate both can benefit from promotional video work, training videos, business profiles, product showcases, interviews, or testimonials. These video genres can offer insight, provide feedback, and display products, services offered and social issues addressed. You can compile the annual achievements of your organization and show to the global community. It can also be used to project the growth of the organization over the years by making a “now and then” video. You can include images and eye-catching phrases and to highlight the major milestones achieved by your organization.
IMPROTANCE OF VIDEO MARKETING
The importance of video marketing as part of a general marketing strategy can be observed from many aspects and we will mention the coolest and most important ones. The popularity behind video marketing can be easily explained if we take a look at some statistical numbers. Numerous studies have confirmed that about 75 percent of people watch videos on the Internet on a weekly basis while more than half of them are watching videos on a daily basis. If we know that there are more than 1 billion active Internet users, we can see the true potential of video marketing. What is even more interesting is that these numbers will grow in the next years. The amount of time spent on watching videos is getting close to that spent on browsing and checking and reading emails. A professionally designed video can let any business express their message in a much shorter period of time. Instead of reading few pages about some product or service, potential clients and customers will be much more interested to watch and listen about that.
VIDEO MARKETING & NGO SECTOR
Video marketing was not a common phenomenon for Non Government Organizations few years back. But now things have changed. Branding and Advertising has become crucial for the survival of NGOs.
Before discussing 'NGO Marketing' let us understand the Stakeholders of NGOs. The 3 main stakeholders of NGOs are:
1) NGO people (Members, Management, Volunteers, Employees etc.)
2) Donor (Individual, Corporate, International NGOs, Government, Groups etc.)
3) Beneficiaries (Community, Target people etc.)
Importance of Video Marketing for an NGO
Services by Kurtain Kall Media Works
Kurtain Kall Media Productions is fast emerging film, television, theatre production house specializing in the content creation, creative execution and timely delivery. Our core team has worked with all leading television channels, media houses and advertising agencies for fiction & Non-fiction programs.
We are providing highly professional services to NGOs for planning, development and dissemination of documentary films for their projects and activities.
We have the desire, creative ability and fresh ideas together with sound business model and technology to deliver value in the following:
• Content creation and design services
• content and project development
• corporate and social presentations
• International co-productions
• full production services
• full post production services
• full production management services
• developing communication strategies
• multimedia communication solutions
• Corporate branding solutions
Aziz Zulfiqar
9/SD, Sherpao Bridge Colony, Lahore, Pakistan
Mob. +92-321-6410624