Social Responsibility Market 2016 Report Industry Trends Analysis Sep 2016 | Page 3
TrendSights Analysis: Social Responsibility; Understanding the issues and impacts of
socially responsible consumption
Key Findings
Women are the gender most influenced by this trend: 62% of global female consumers find products with
ethical attributes appealing.
The key age group for this trend is 18-34 year olds, with 61% of them finding these products appealing.
21% of global consumers believe that food with ethical credentials is better quality and more premium than
non-ethical alternatives.
70% of Latin American consumers have favorable perceptions of products with ethical claims, compared to
49% of North Americans.
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