Social Responsibility Market 2016 Report Industry Trends Analysis Sep 2016 | Page 2

TrendSights Analysis: Social Responsibility; Understanding the issues and impacts of socially responsible consumption  “TrendSights Analysis: Social Responsibility Market " provides insight into how brands and consumers are placing more emphasis on ethics to benefit brands, consumers, and workers throughout the supply chain. Brands can use this trend to grow sales by positioning themselves as the solution to consumers who want luxurious, high-quality products that positively impacts the communities they operate in throughout the world.  Social Responsibility has been a growing trend in the FMCG market in recent years as manufacturers, suppliers, brands, and consumers strive to limit the negative economic, social, and political effects caused by their actions. It is increasingly driven by consumer demand for brands that "the right thing" and their desire to live a more ethical lifestyle that they believe benefits their personal wellbeing. As a result, brands have been trying to reposition themselves and their products as more ethical to appeal to discerning consumers that want high-quality FMCG goods that are more responsible to the environment, workers, and communities. This is especially influential for the food, non-alcoholic drinks, alcoholic drinks, personal care, and pet care categories. View Complete Report @ http://www.rnrmarketresearch.com/trendsights-analysis-social-responsibilityunderstanding-the-issues-and-impacts-of-socially-responsible-consumption-market-report.html