Social Media Marketing Strategy August 2014 | Page 9

PURPOSE
by platform

Twitter
@CALMSU

Twitter is a news platform, primarily
used to share the most recent content,
news, and opinions. The purpose
of our Twitter page is to keep our
audience current with the College.
Because the life span of a tweet
is on average only about 3 hours,
it’s important to only post the most
current information.

Our main uses of Twitter should be:
• Live tweeting College events
• Sharing job, internship, and
professional development
opportunities and articles
• “Day-of” reminders for College
events
• College-related articles and news as
it happens

YouTube

collegeofartsletters
As we grow and develop our YouTube
channel, we use it as a “hub” for our
short, engaging videos that we share
on Facebook, Twitter, and our website.
Since many of our videos will be
embedded on a different platform, our
YouTube channel is used as an archive
for video activity, where our audience’s
can experience CAL visually.
Our videos will cover three main
topics:

The majority of the videos will be
created through outside sources. Our
responsibility is to post these videos to
our channel.
Our goal is to create video more
frequently and feed our channel with
content on our events, students, and
accomplishments. We will aim to post
one new YouTube video a month.

• Event updates and livestreams
• Student, faculty, or alumni features
• Important spaces within CAL

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