Social Media Marketing Strategy August 2014 | Page 10

Facebook

MSU College of Arts and Letters
The purpose of our Facebook page
is to emphasize CAL’s unique place
within the larger MSU community.
What does it mean to be part of the
College of Arts & Letters? How are
other students engaging with CAL?
As a prospective student, why
would I want to join CAL?
By focusing our posts and
conversations on the faces of our
students and alumni, we tell the
story of the creative, innovative,
driven CAL student.
Related posts include:
• Links to the Student Stories
series on our website
• News articles about our students
or organizations
• Images of individual students or
groups of students
-Example: “What is your
favorite part about summer
on campus?” with photo of
students at the Summer Circle
Theatre
While the focus is primarily on
stories of students and alumni, we
also will strive to share snapshots
of campus life.
Campus-focused posts might
include:

The student experience is not
complete without the events, news,
and sporting events that MSU and
CAL has to offer. The final purpose
of our Facebook page will be to
share the buzz around campus with
students, alumni, faculty, staff,
and community members. Relating
to our audience on a broader level
will give our page a more human,
approachable feel.
Examples و