Social Media & Influencers Impact On The Fashion Industry 1 | Page 23
Reality stars are starting
become these major influences
in fashion as the public feel
like they can relate to them.
Kourtney, Kim, Khloe, Kendall
and Kylie are the sisters of
the reality show Keeping up
with the Kardashians. This
Kardashian/Jenner
family
have become this phenomenon
in
the
fashion
industry
that they are considered to
be their own brand. It all
started off with reality TV
which led to fragrances to
make-up lines to clothing
lines to modelling. Brittany
Johnson wrote on her blog
in 2013 that the Kardashian
family enterprise raked in
a reported $80 million last
year. Their following on
social media is outstanding;
in fact Kendall Jenner did
have the most liked photo,
having 3,652,278 likes as of
October 2016 however Selena
Gomez and Justin Bieber have
taken that crown. The list
on the right shows what their
following is on Twitter and
Instagram. The Kardashian
have been headlining the
papers for years now, whether
it’s over Kim’s divorce with
Kris, Kourtney’s break up
with
long-time
boyfriend
Scott, divorce between Kris
and Bruce, the gender change
of Bruce to Caitlyn and
most recently Kim’s attack
in Paris. But how does this
family affect the way social
media is today in the fashion
industry?
Instagram
Kim –86 million
Kylie – 77.4 million
Kendall – 67.7million
Khloe – 57.7 million
Kourtney – 47.9 million
Twitter
Kim – 48.6 million
Khloe – 22.3 million
Kourtney – 21.2 million
Kendall – 20.1 million
Kylie – 18.4 million
Figure 10