Social Media & Influencers Impact On The Fashion Industry 1 | Page 23

Reality stars are starting become these major influences in fashion as the public feel like they can relate to them. Kourtney, Kim, Khloe, Kendall and Kylie are the sisters of the reality show Keeping up with the Kardashians. This Kardashian/Jenner family have become this phenomenon in the fashion industry that they are considered to be their own brand. It all started off with reality TV which led to fragrances to make-up lines to clothing lines to modelling. Brittany Johnson wrote on her blog in 2013 that the Kardashian family enterprise raked in a reported $80 million last year. Their following on social media is outstanding; in fact Kendall Jenner did have the most liked photo, having 3,652,278 likes as of October 2016 however Selena Gomez and Justin Bieber have taken that crown. The list on the right shows what their following is on Twitter and Instagram. The Kardashian have been headlining the papers for years now, whether it’s over Kim’s divorce with Kris, Kourtney’s break up with long-time boyfriend Scott, divorce between Kris and Bruce, the gender change of Bruce to Caitlyn and most recently Kim’s attack in Paris. But how does this family affect the way social media is today in the fashion industry? Instagram Kim –86 million Kylie – 77.4 million Kendall – 67.7million Khloe – 57.7 million Kourtney – 47.9 million Twitter Kim – 48.6 million Khloe – 22.3 million Kourtney – 21.2 million Kendall – 20.1 million Kylie – 18.4 million Figure 10