2. Savvy Psychology
Selling an idea in any form really comes down to
"talking to people". Think about how they feel
when they read, see and/or listen to your selling
idea. The principle of writing up a good selling
idea is in the presentation. Learn to involve others
in your selling idea and presentation. Test your
ideas out on friends, family and peers involved in
your industry. Listen to what they have to say.
They will often have very valuable input and will
help make you sell your idea better.
Pay close attention to the psychology of the
potential investors. The investor will have one
question in mind, "What's in it for me"?
Understanding that one point alone can be the
difference between success and failure. You need
to gain insight into how the investor will feel and
react to your presentation. This is Savvy
Psychology in action!
3. Slick Presentation
A good presentation makes people want to read,
watch or listen to what you have to say.
Presentation (other than audio alone) requires the
joint effort of two distinct facets. One is the
actual copy; the other is the layout and graphics.
One is an integral part of the other. Presentation
of selling idea is not unlike presenting a play.
Writing and presenting it is like writing a script
and staging it. It requires a believable script,
rehearsal and timing. Layout and graphics are
more important now than ever. The investor can
often fight back the words, but visual stimulation
is an unconscious reaction and a strong selling
tool.
A great layout and a good storyboard will make
the investor want to "do" the presentation
meaning want to be part of the play which is the
plan.
.
4. Structural Persuasion:
How do you persuade people? It's simple! By
meeting their needs and aspirations, which is not
always so simple. Persuasion is not a science, but
an art. Art is a form of expression and so is
presenting your idea. The most critical part is the
entry or the beginning. First impressions are
important in any part of life. Presentation is no
exception. In everything that you communicate,
whether it's the first sentence in your copy or the
first thought in your presentation, you must be
concerned with that vital step. In today's
"advertising congested" world, you must fight to
get your presentation noticed. That's
why the first words and visual stimuli are so
important. You must literally capture your reader
or viewer immediately.
So what about the rest. Try starting out with a
rough outline of the presentation with titles and
subheads for each part of the presentation
sequence. Think about the toughest questions that
will be asked and supply them with the answers.
The more doubt an investor has, the less likely
they are to believe in what you have to say.
Always know what you are doing and where you
are going with it. Know where the investor is and
how to get them where you want them to be. Be
organized and sequential. Do things step by step and
by the numbers. For the best results, learn to organize
your thought processes and develop good
presentations will reflect this.
5. Solving the Problem:
What's the problem? The problem, or should I say
problems, are "needs and answers". Investors and your
market have needs. Knowing what those needs are is an
essential factor in solving the problem. You can't present
a solution to people without first knowing that they have
a need. You must also provide the investors and your
market with the answers, answers to questions they haven't
asked. If you can fill the "needs" and answer the
"questions" you can "Solve the Problem"!
Remember:
Salesmanship = Strategy + Structure + Style - Doubt
“Your idea is very important, just
as the conception of a child by his
mother is important. Without
conception of a child there won’t be
a child. Once conceived, it must be
nourished and nurtured for it to
grow.”
Your idea, once it is conceived
in your heart it must be
nourished and nurtured through
information and development.
START ACTING ON THA T
IDEA!
How To Sell Your Biz Idea
Seminar
Date: 22 Jul’ 2017
Time: 10h00 – 13h00
Venue: Vanderbijlpark
(TBC)
Registration Fee: FREE
Breath life into your IDEA
and WATCH it
GROW!
RSVP
NOW!
www.atmconsulting.co.za