Small Business Today Magazine MAY 2014 CUSTOMIZED REAL STATE SERVICES | Page 14

EDITORIALFEATURE Plus One By Rita Santamaria I f you work just for money, you’ll never get rich but if you love what you are doing and you are consistently looking for new business, while remembering the customer is always first, success and personal satisfaction will be yours.   This phrase said in so many different ways is factual. The problem is we all need the money in order to pay our obligations and that brings on the pressure which brings on stress.  How you and I handle stress is the key to success and personal satisfaction.   Culture tells us about our success. The more you do the more you are worth. People who are more productive are worth more. Perhaps this is why teachers and maintenance persons are not paid more as they are perceived to be not as productive. How very incor- 12 SMALL BUSINESS TODAY MAGAZINE [ MAY 2014 ] rect this thinking is. We need our maintenance engineers to keep us healthy and safe and we are uneducated if we do not have our teachers or what I like to call “subject matter experts”. So culture must be wrong when identifying success.   Success to most individuals is having a good business or job and enjoying good family relations. Being good in all areas of our lives is learning to work with the stress that is converted to energy and productivity. Stress can be good if it allows us to set appropriate priorities. Priorities, aka goals, must be based on trustworthiness, honesty, and building a respectful reputation while laying the foundation for business and family success.   »Continued on Page 32