Small Business Today Magazine MAY 2014 CUSTOMIZED REAL STATE SERVICES | Page 15

EDITORIALFEATURE

Are Sales Leads Hungry 

for Your Email Marketing?                     
By Craig Klein, SalesNexus.com CEO

W

common answers naming the location,
service, prices, and even food, his answer
was “No”...then he continued with this response, “To have a successful restaurant…
you need a starving crowd.”

Despite your belief that the consumer is
hurting themselves by using the web as a
primary resource for information, the buyers continue to search for answers within
the digital content they can find.Your email
marketing campaigns can be tailored to fit
what sales leads think they need.

Today’s consumers want you to “feed”
them th H[