SLYOU Magazine Issue 1 | Page 64

Vybe Radio Keeps Bringin’ The Vibes Radio Station Celebrates Three Years On Air As Owners Reflect On The Journey Story and Photos by Stan Bishop Elijah Williams Keemal “Pringles” Griffith 62 SL-YOU | Business, People & Lifestyle The fact that Elijah Williams and Keemal “Pringles” Griffith chose to launch their new radio station on April 1 three years ago might suggest -- jokingly, that is -- that the idea was foolish to begin with. After all, what on Earth had compelled the duo to resign from their comfortable jobs at another local radio station to open yet another radio station? One word sums it all up: ambition. Since hitting the airwaves three years ago, VYBE Radio became an instant hit with listeners and fans on Facebook where some of their programmes are streamed live. Griffith believes that such interactivity will evolve into something bigger. Aside from building a wider listenership, he added that the station’s emphasis is on building relationships with sponsors and supporters. “As a radio station, we’ve continued to grow from the inception. However, we’re still not where we’d like to be because there’s still so much more that we want to do,” Griffith, the station’s Managing Director, told me. www.slyoumag.com | July-August 2019