SLYOU Magazine Issue 1 | Page 53

sending the right offers and information to a specific segment. SETTING AND FORGETTING IT Mastering the concept of hospitality marketing is a continuing effort and tweaking your campaigns overtime is necessary. In a nutshell, you must always seek new ideas and ways to refine and improve your advertising. Your communication and promotional efforts need to be constantly tested, modified or adjusted to ensure that you’re getting every cent out of your investment dollar. Although it can be challenging to come up with new ideas constantly, it is very critical to keep a fresh and engaging relationship with your target audience. GO BIG ON VIDEO Video is taking over the internet like crazy and is one of the best hospitality marketing ideas to date. Potential customers watch over 8 billion videos on Facebook each day, and over 500 million hours of video on YouTube. Don`t be left behind - get your video content going. The hospitality space is mainly about the experience, therefore it is worth the while to make it easier for your customers to visualise what they can expect from you and get excited. Do you see those cruise ship videos or Walt Disney Land? Video can showcase the inside and outside of your hotels, the food and treats, and the smiling happy faces of your customers and staff. Even better, there are so many ways to share live video today than ever before with the likes of Instagram Live and Facebook Live. www.slyoumag.com | July-August 2019 SL-YOU | Business, People & Lifestyle 51