sending the right offers and information to a
specific segment.
SETTING AND FORGETTING IT
Mastering the concept of hospitality marketing
is a continuing effort and tweaking your
campaigns overtime is necessary. In a nutshell,
you must always seek new ideas and ways to
refine and improve your advertising.
Your communication and promotional efforts
need to be constantly tested, modified or
adjusted to ensure that you’re getting every
cent out of your investment dollar. Although it
can be challenging to come up with new ideas
constantly, it is very critical to keep a fresh
and engaging relationship with your target
audience.
GO BIG ON VIDEO
Video is taking over the internet like crazy and
is one of the best hospitality marketing ideas to
date. Potential customers watch over 8 billion
videos on Facebook each day, and over 500
million hours of video on YouTube. Don`t be left
behind - get your video content going.
The hospitality space is mainly about the
experience, therefore it is worth the while to
make it easier for your customers to visualise
what they can expect from you and get excited.
Do you see those cruise ship videos or Walt
Disney Land? Video can showcase the inside and
outside of your hotels, the food and treats, and
the smiling happy faces of your customers and
staff. Even better, there are so many ways to
share live video today than ever before with the
likes of Instagram Live and Facebook Live.
www.slyoumag.com | July-August 2019
SL-YOU | Business, People & Lifestyle 51