TOURISM CORNER
Hospitality
Digital
Marketing
The hospitality industry is extremely complicated
and has a myriad of features and services to
consider. Whether you’re a newbie brand that’s
just getting started or a seasoned traditional
organization that’s been around for some time,
there are a lot of important issues to consider.
For example, many hospitality advertising ideas
and practices take place online these days.
The online environment makes it very easy for
hospitality businesses to reach various types
of customers. However, the internet is very
unforgiving and, with messaging and terrible
evaluations, can cause severe brand damage. To
help you keep away from a slew of hospitality
advertising mistakes, we have located the most
important issues modern-day professionals
encounter.
.
CENSORING NEGATIVE REVIEWS
Any business that offers a unique set of
experiences and products relies heavily on the
advocacy and support of its customers. Many
businesses continue to live and some die by poor
customer reviews. However, it doesn`t mean that
negative testimonials should be deleted.
For most businesses, it is very tempting to delete
bad comments but this can lead to more anger
and annoyance from those customers.
Developing your niche and exploring it with your
marketing efforts allows these unique things to
attract and excite your target audience which is
very crucial. So merely focusing on price drives
you down a road with other cheap businesses in
your location.
50 SL-YOU | Business, People & Lifestyle
CONTENT MARKETING
Business managers often struggle with content
marketing until it is time for the sales transaction.
Although it is very easy to connect with existing
customers that have already decided to eat or
travel with you, it’s also extremely important to
reach out to potential customers who are still
in the awareness stage. One of the best ways to
reach these customers who are thinking about
making a decision is with content marketing.
Quality and valuable content is critical to
reaching your target audience at countless
points through their buyer journey. For example,
many hotels use creative content to persuade an
audience that their location is the best place to
visit at a specific time of year, using a variety of
photos, videos and blog posts.
SCATTER APPROACH TO EMAIL
Email marketing is considered one of the best
tools any hospitality marketing professional can
use. It maintains connections with their target
audience and, among other things, nurture
leads for possible sales. Although this is good,
it is important that emails go to those who the
content best suits and not everyone as some
persons may not be interested in the specific
content. This can harm your relationship with
some persons on your email list.
Using email marketing in your hospitality
marketing mix can be fun and exciting. First,
you should start by segmenting your audience,
which allows you to personalise each message.
As an example, you can have a list for repeat
loyal customers and a list for newbies. You can
even separate those lists further to include single
diners, couples, and family diners, therefore
www.slyoumag.com | July-August 2019