Q & A
Q& A
PC : Thom Masat on Unsplash
“ We really believe that people already are creative , but they might not appreciate it . So we offer them an opportunity to unleash and express that creativity in a different way with paint .
” relationships with about 30 venues at a time . We ’ re mainly in London , so that ’ s where the bulk of our activity is . We ’ re also in Manchester , Birmingham , Leeds and York . In all these different places , we ’ ve got different arrangements in different [ locations ] of that venue . So , for some we might come to every other week . Some we might come to once every month . So we ’ ve got a real network of partner venues . But in addition , we ’ re also opening up our own place at the end of this month ( June ). It ’ s going to be called the ‘ London art bar ’ [ which means ] we ’ ll be able to do more of our own events in-house whilst continuing PopUp as well .
Q . What inspired the PopUp Painting slogan — ' Unleash your creativity ?’
I think it ’ s essentially what we do . A big part of it is that all of us who run the company or are in the company , we do already believe that people are already creative . People are creative in their dayto-day lives all the time . So you might be a doctor using your creativity to [ make ] a diagnosis ; you might be a lawyer using your creativity to come up with a compelling way to approach a case , for instance .
So people are creative all the time , and even in their social lives , they are creative . We really believe that people already are creative , but they might not appreciate it . So we offer them an opportunity to unleash and express that creativity in a different way with paint .
Q . Can you describe some of your virtual events ?
Virtual events followed a very similar format to the in-person ones . [ We had ] a room full of people — on Zoom — and we tried to keep it as social as possible . They had their microphones [ and ] cameras on , they ’ d chit chat throughout the event , and the artists would be spotlighted on Zoom . You know how sometimes it ’ s on speaker view [ like that ] the artists would be spotlighted throughout the event . And again , the artists with high energy and as sociable as possible would guide people through a painting through two forty-minute slots . At the end , what we ’ d do , so in-person , we always used to take group photos which was a nice thing to end the night on . And what we do on Zoom now is that , people hold their canvases up to their cameras , and we take a screenshot of the group photo .
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ISSUE 14 SLEUTH 0011