Six Star Magazine Six Star Magazine Winter 2011/2012 | Page 12

NEWS

SUBARU SPONSORS VITAL
JAPANESE CULTURAL EXHIBIT
Running from May 20 to October 10, 2011,

Ishikawa, at the opening of the exhibit.

“Japan: Tradition. Innovation.” was a vibrant

“We believe that the innovative spirit of our

showcase of Japanese culture staged at the

citizens is a crucial resource for our rebuilding

Canadian Museum of Civilization (CMC) in

and this exhibition will showcase Japan’s

Gatineau, Québec, just outside our nation’s

Subaru 360

creativity in action.”

Capital. The museum is Canada’s largest and

“Japan: Tradition. Innovation.” focused

most-visited cultural institution, welcoming

on five themes — travel, robotics, status,

over 1.3 million visitors per year. The CMC

consumer culture and entertainment — to

and its sister institution, the Canadian War

explore how the parallels and distinctions

Museum, are key centres for the collection,

between the traditional and the modern

research and public information on the social,

periods play out in the lives of individuals.

military, human and political history
of Canada.
The museum regularly creates and presents

During this particularly dark period in their
country’s history, the resilience and enduring
spirit of creativity of the Japanese people

exhibitions about world civilizations. This

are needed to help Japan rebuild. In this

particular exhibit came about after close

respect, the timing of the exhibit — which had

collaboration between the CMC and the

been in the planning stages for years — was

National Museum of Japanese History in

unintentionally appropriate.

Sakura, Japan. The devastating earthquake

As a company with innovation and

and tsunami experienced by Japan on March

Japanese identity built into its DNA, Subaru

11, 2011, threatened to impact the show,

Canada, Inc. was especially proud to be the

but representatives from both organizations

presenting sponsor of “Japan; Tradition.

agreed that going forward as planned sent a

Innovation.” The exhibit represented an

strong message.

important way for Canadians to show their

encouragement from the world, Japan will
soon stand strong again,” said the Ambassador
of Japan to Canada, His Excellency Kaoru

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support for friends, family and colleagues
in Japan.
To visit the virtual version of this fascinating
exhibit, check out their website below.

www.civilization.ca/japan

Photos: Ataras Svarstys

“We are confident that, with the warm