Six Star Magazine Six Star Magazine Winter 2010/2011 | Page 9

NEWS

SUBARU CANADA:
ACTIVE AND INVOLVED
In the past few years, our support of
athletic competition in this country has
grown significantly, and we now sponsor
no fewer than six separate triathlon and
running series: The Subaru Triathlon
Series, the Subaru Western Triathlon
Series, the Subaru East Coast Triathlon
Series, the Subaru of Hamilton Niagara
Running Series, Subaru Ironman Muskoka
70.3 and Subaru Ironman Canada.
These series make Subaru Canada the
largest single sponsor of triathlons in
the country – a fact that makes all of us
very proud. For 2010, there have been
some significant developments to these
series, changes that reflect the growing
popularity of running and triathlons in
this country.

www.trisportcanada.com

For example, the Western Series
continues to show strong growth with the
first-ever event in Banff taking place this
past September 11. With the addition of
this Olympic-distance event, the series
now comprises five races.
The other big news for our races across
the country is that Subaru dealers are
becoming more involved all the time.
Another popular western race, the official
Ironman Calgary 70.3, has enjoyed the
support of Centaur Subaru for the past two
years. And the Niagara Running Series is
now presented by Subaru of Hamilton in
conjunction with Subaru Canada.
All told, close to 50,000 people will
participate in a Subaru-sponsored
triathlon or running event by the end of

www.triseries.ca

www.trinb.ca

this year. We are thrilled that our support
of these series is resonating so strongly
with Canadians from coast to coast.
When we first started this sponsorship
direction, we did so with the goal of
encouraging people just like you to
maintain your physical fitness and to get
out and experience the great outdoors
firsthand. These series represent a great
way for people of all ages and skill levels
to compete in a variety of events, from
kids’ fun runs to introductory triathlons to
elite events that attract the world’s very
best athletes.
At Subaru Canada, we are proud
to have played a role in introducing
Canadians to events that are both great
fun and a great way to stay in shape.

www.instride.ca

A GREAT GAME, A GREAT CAUSE

GIVING SKI INSTRUCTORS THE EDGE

Subaru Canada, Inc. championed Golf Fore the Cure as
presenting sponsors for the fourth consecutive year. This
charity event created by Golf Canada – a member-based
organization governed by the Royal Canadian Golf
Association – is designed to help grow the sport with
women of all skill levels. The purpose of the event is to
encourage women to participate in golf through the use
of fun activities while raising money for the fight against
breast cancer. This year, the event raised over $700,000
to support this cause.
SCI is proud to help promote the sport in Canada and
to stand alongside the many compassionate women in
this country who are seeking to make a difference.
For more information, to make a donation or to get
involved, visit www.rcgagolfforethecure.ca.

Another sponsorship initiative sees Subaru Canada, Inc.
support the Canadian Ski Instructors’ Alliance (CSIA). This
organizat