Six Star Magazine Six Star Magazine Winter 2010/2011 | Page 8

NEWS

THE SUBARU GUY AT
THE STARTING LINE

At Subaru, we take great pride in our
sponsorship of athletic competitions such as
Subaru Ironman Canada. But one of our own,
Western District Sales Manager (DSM) Larry
Feagan, takes it one big step further.
When his region was approached in 2007 by
Lifesport Coaching to be the title sponsor of a
new western triathlon series, Feagan became
actively involved in more than just sponsorship.
That year, he attended his first Canadian
Ironman event and this began a new kind of
journey – training to become a triathlete himself.
“I trained hard the rest of the 2007 and 2008
season,” Feagan recounts. “I found myself at
the starting line for the swim in August 2008
and haven’t missed a Subaru Ironman
Canada since.”
It takes a big effort to balance career and family
commitments with his love for triathlons, but
this DSM has found a way to make it work: “I
compete in six triathlons plus each year and
train year-round. This sport becomes a lifestyle.
During heavy training periods, I work out twice
a day – first thing in the morning and then
again after work.”
Some of the Subaru dealers he connects with
on a regular basis are competing in triathlons
as well, so Feagan sets up training sessions
together with them. And his family allows him
the luxury of training on weekend mornings
and weeknights after work. The hard work and
sacrifice have paid off: In the 2010 Subaru
Ironman Canada, he recorded his second-fastest
swim, fastest bike and second-fastest run to
complete the race in just over 14 hours. And
what does the future hold for this dedicated
professional? “As l ۙ