Six Star Magazine Six Star Magazine Summer 2006 | Page 7

NEWS

all-round customer service
In 1970, on opening day at their new gasoline/service station,
two mechanics welcomed their first customer and thanked her
for stopping in. One year later, she surprised them with a cake to
celebrate their first anniversary. Today, 36 years later, she drives a
Subaru and is still a customer of Henri Adm, his brother Edward, and
Edward’s son Karim at Subaru de Laval in Quebec.
Why are customers so loyal to the Adms? “We love our job and
respect our customers,” says Henri, “and this sentiment is shared
by everyone at Subaru de Laval.” Other reasons are product and
service. “Since purchasing my first Subaru dealership in 1987,
I have remained in awe of Subaru technology,” Henri adds.
Henri also believes it just might have something to do with the
beautiful new Subaru de Laval premises they moved into in March
2005 after they outgrew their previous facility. Today there is a
35,000 sq. ft. building on four acres of land alongside busy Hwy. 440.
Along with a beautiful showroom, there is plenty of space for new
vehicles and a used car department that predominantly retails Subaru
vehicles. There are also 12 service bays, a six-bay body shop,
a paint booth, and a drive-thru service reception.
In the evening, the drive-thru is used to deliver new vehicles.
“We explain the features, take a test drive, and then drive back into
the drive-thru so that the customer knows exactly what to do when
coming in for service,” Henri explains. Right down to the fireplace in
the customer lounge, the Internet-equipped office for customers, and
the children’s play area, it is the kind of customer service-oriented
thinking that keeps Subaru customers coming back to the Adms.

SUBARU DE LAVAL
1640 Autoroute Laval Est
Laval, Quebec
H7M 5E5
phone: [phone]
www.laval.subarudealer.ca

Subaru & Toyota – great minds thinking alike
If two heads are better than one, then by partnering the engineering
savvy of two great automotive companies – Subaru and Toyota – the
resulting “ride” is sure to be innovative, dynamic and altogether
fantastic!
Late last year, Subaru’s parent company, Fuji Heavy Industries,
Ltd. (FHI) dissolved its alliance with General Motors Corp. and GM
agreed to sell their 20% stake in FHI. Enter Toyota Motor Corp.,
which purchased shares in FHI equaling an 8.7% interest in the
transportation/aerospace giant.
Subaru and Toyota have long had a lot in common.
Besides the fact that we both build automobiles that are
of very high quality, both companies have also been
dedicated to creating vehicles that will serve global
concerns down the road – specifically vehicles that
take environmental issues seriously.

At the time Toyota purchased FHI shares, the two automakers
agreed to study the possibility of joining forces on research,
development and production. Well, great minds think quickly!
Not only will the Toyota Camry soon be built at Subaru’s Indiana
production facility, but the two companies also announced that FHI
will help develop Toyota vehicles plus an FHI hybrid vehicle based
on the well-known Toyota Hybrid System.
A number of FHI vehicle engineers have already descended upon
Toyota’s facilities and, together with Toyota engineers,
they are hard at work. With these two companies
working together, the future not only looks bright, it
looks green as well.

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