BLOGGERS
Another online marketing method that will be used to promote the collection are bloggers. They will help to promote the campaign to a wider audience as each blogger will have their own following of people who trust their opinions and who they can advertise to.
These specific bloggers were picked as they have a good amount of followers and they seem to fit into the customer profile. We will send the bloggers pieces from the collection for them to model and post on their Instagram accounts.