SOCIAL MEDIA
Social media will be used to market the campaign and the campaign will be advertised on other similar websites side bars to attract people of the same demographic.
Social media platforms like: Facebook, Instagram, Snapchat and Pinterest will be used as online marketing along with relevant hash tags to make the collection interactive and so customers can easily access information on the brand.
The bloggers helping to advertise will also use their social media platforms as well as making posts using the hash tags.