Lifestyle; My target customers may live a fairly normal lifestyle where they work or are in education 5 days a week and will use the weekends to socialise. They will also travel and go abroad on an average of twice a year.
Purchasing habits; My target customer will be frugal with their spending and will most likely only buy outfits for events and not on a regular basis.
Purchasing motivation; My target audience will most likely be motivated to purchase garments from looking at influencers online on social media and wanting to dress like them.
Customer’s market response; My target customers will most likely be early adapters as they will not create trends but they will be quick to pick up on new trends through the use of social media.