Age; My target customers will be young adults to middle aged (18-35).
Gender; The gender of my customers will be females as all of my products will be for women.
Socio-economic factors; My target customer will most likely be nearing the end of their education or be earning a low to medium salary at the start of their career.
Cultural differences; As my brand will be based in the UK, the ethnicity of my target customers will be diverse. However, most customers are likely to be British without any cultural differences.
Cultural influences; Cultural influences that will affect my target customer could be, popular music genres or popular TV shows as customers may try to embody their idols.
Geographical; Most if not all of my target customers will live in the UK. This is because, as my brand will be new, international shipping will not be available. Most of my customers may be based in affluent and busy cities (London, Liverpool).