Silendum January 2017 - Issue 1 | Page 20

HOW TO MAKE YOUR BUSINESS CARDS STAND OUT
anything else . If he can ´ t figure out how to contact you within 5 seconds of looking at your business card , you run the risk of him looking elsewhere . And you ’ ve just missed a job .

HOW TO MAKE YOUR BUSINESS CARDS STAND OUT

Ok , we have established the primary aim , to give out contact information so that it is easy to find .
The secondary purpose your business card has is to present you as the professional artist you are . You do this not by handing out free printed business cards from your favorite online printing company .
I understand , it ’ s cheap and yes , they sometimes look ok . But let ’ s be straight , do you want to give the appearance of an artist who can not afford decent business cards ?
If you run a search on Google for “ high-end business card ”, you get examples of upscale business cards . Now , maybe it ’ s a little bit too much to pay 2 USD or more per card , as many of the more expensive cards costs .
So how do you do to appear as if you have an expensive business card without paying for it ?
Easy . Select a heavier paper .
This single , simple , choice makes your business card more luxurious than most of your competitors .
All modern printing companies can supply you with heavier card stock . The price is slightly higher than regular card stock , but it + s well worth the extra cost .
Do you have any cards yet ? If not , be sure to get some beautiful business cards on thick paper .
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