WHAT TO PUT ON YOUR BUSINESS CARD
B U SINESS OF MAGIC
Essays and articles about the business side of magic and mentalism
HOW TO MAKE YOUR BUSINESS CARDS LOOK LIKE A MILLION BUCKS
Business cards may sound like something from an era long gone . With social media , email , and the Internet , one could think business card are a thing of the past .
Think again !
Business cards are one of the most valuable advertising materials you can have as an artist .
Given you have good business cards of course . But what d e fi n e s a g o o d business card ? And w h y i s b u s i n e s s cards so valuable ?
Let ’ s start from the beginning with the m o s t o b v i o u s question . Why should you even have a business card ?
The short answer , because you should !
The longer answer is ; so you can give away your contact information to others and at the same time showcase who you are ( but not all the things you do ).
A business card is an extension of your personal brand . A good looking business card indicates that you are a professional . That you are a real entertainer ready for anything that may come your way .
Your business card ’ s primary purpose is to let others get in touch with you . That ’ s it . Its purpose is not to show how cool you are or that you have artistic qualities . It ’ s not designed to showcase all different kinds of work you can do .
WHAT TO PUT ON YOUR BUSINESS CARD
If you ´ re trying to get a booking , what is the one thing your potential customer wants to know ?
Well , how to get in contact with you . Nothing more , nothing less .
On your business card should be your name , your title ( singer , artist , magician , mime , etc .), the address of your website and how to get in contact with you .
© Kim Bentley Photo from flickr . com
• Your name
• Your title ( singer , artist , magician , mime , etc .)
• The address of your website
• How to get in touch with you .
Read that again .
Your name , your title , your website and your contact information .
Nothing about that you do weddings , parties , children ’ s parties , conferences or any other kind of event you are targeting .
It should not contain anything about your past customers or what others think of you . Keep it simple .
Consider this . You are a singer ; your dream customer has somehow gotten hold of your card and now he needs a singer for his next event . The only thing he wants to know is how he can get in touch with you . He does not want to know
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