WHAT TO PUT ON YOUR BUSINESS CARD
B U SINESS OF MAGIC
Essays and articles about the business side of magic and mentalism
HOW TO MAKE YOUR BUSINESS CARDS LOOK LIKE A MILLION BUCKS
Business cards may sound like something from an era long gone. With social media, email, and the Internet, one could think business card are a thing of the past.
Think again!
Business cards are one of the most valuable advertising materials you can have as an artist.
Given you have good business cards of course. But what d e fi n e s a g o o d business card? And w h y i s b u s i n e s s cards so valuable?
Let’ s start from the beginning with the m o s t o b v i o u s question. Why should you even have a business card?
The short answer, because you should!
The longer answer is; so you can give away your contact information to others and at the same time showcase who you are( but not all the things you do).
A business card is an extension of your personal brand. A good looking business card indicates that you are a professional. That you are a real entertainer ready for anything that may come your way.
Your business card’ s primary purpose is to let others get in touch with you. That’ s it. Its purpose is not to show how cool you are or that you have artistic qualities. It’ s not designed to showcase all different kinds of work you can do.
WHAT TO PUT ON YOUR BUSINESS CARD
If you ´ re trying to get a booking, what is the one thing your potential customer wants to know?
Well, how to get in contact with you. Nothing more, nothing less.
On your business card should be your name, your title( singer, artist, magician, mime, etc.), the address of your website and how to get in contact with you.
© Kim Bentley Photo from flickr. com
• Your name
• Your title( singer, artist, magician, mime, etc.)
• The address of your website
• How to get in touch with you.
Read that again.
Your name, your title, your website and your contact information.
Nothing about that you do weddings, parties, children’ s parties, conferences or any other kind of event you are targeting.
It should not contain anything about your past customers or what others think of you. Keep it simple.
Consider this. You are a singer; your dream customer has somehow gotten hold of your card and now he needs a singer for his next event. The only thing he wants to know is how he can get in touch with you. He does not want to know
19