Creativity has no boundaries
An innovative billboard design can be very hard to miss and attract attention from miles around . Check out these brilliant examples ...
BMW
Creativity has no boundaries
BMW pushes the electric element of its new car with halo lighting
Out-of-home communications agency Posterscope developed an illuminating outdoor advertising campaign to promote the BMW i3 , which is claimed to be the world ’ s first premium fully electric car .
Posterscope ' s Hyperspace division worked closely with BMW ' s creative agency , WCRS , on the attention-grabbing campaign which incorporates ' Halo ' lighting into customised billboard special builds to create an after-dark glow effect around 2D cut-outs of the i3 .
A companion app is available to increase the experience
Key parts of the car are separately illuminated to highlight the models hi-tech eco-friendly features and electric inner workings , while a cutting-edge printing technique accentuates the contrast with the backlit skin .
Part of a larger £ 1m campaign running on across roadside , rail and underground sites in the UK , the advertising also encourages consumers to download a companion mobile app from the App Store , enabling them to take a virtual test drive in the BMW i3 .
McDonalds This billboard from McDonalds ' slashes ' the price difference of their Big Mac Love them or hate them , McDonald ' s has always managed to produce inventive advertisements and this latest offering is one such example .
Created by advertising agency DDB Stockholm , this billboard takes an innovative approach to “ slashing prices ” on the border of Norway and Sweden . Highlighting the price differences on the cusp of each country , the advert showcases how much cheaper the Big Mac is in Sweden
Billboards are the most common form of outdoor advertising . Large and prominently placed , ad agencies are continually thinking of new and innovative ways to use them to grab the attention and imagination of their target audience . The following brilliantly creative examples of billboard design do exactly that .
Which is your favourite ?
BBC World
Clever use of corner billboards in thiscampaign for BBc World by BBDO New York
When BBC World became available in the US , BBDO New York chose amazing photography and clever billboard placement to tell the country the international newa channel had arrived .
The imagery , taken from events around the world , is enough to grab your attention alone . But the BBDO team cleverly used corner billboards to show different takes on the same situation . Simple but very effective .
Signage vol . 1 No1 19