Siemens Brand Guidelines (Sep. 2013) | Page 11

Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Design elements Siemens logo Logo?/?layer form Size recommendations Standard formats The size of the logo?/?layer form depends on the format it is used with. A scaling factor is defined for each format. Format Application Size?/?scaling (in %) Layer width (in mm) Layer height (in mm) DIN A3 for OOH use Citylight (297?x?438,6?mm)1) 80 80 approx. 45 18?/?12) 84 84 approx. 47 Extreme portrait 76 76 approx. 43 Extreme landscape 72 72 approx. 40 DIN A3 Portrait 80 approx. 45 76 76 approx. 43 Landscape 72 72 approx. 40 Panorama 56 56 approx. 31 Portrait (FP) DIN A4 80 Square 56 56 approx. 31 Landscape Square Extreme portrait Double spread S4 Portrait 56 56 approx. 31 US Letter Portrait 56 56 approx. 31 Portrait 44 44 approx. 25 40 40 approx. 22 85?x?250?cm 120 120 approx. 67 75?x?210?cm 96 96 approx. 54 56?x?210?cm 80 80 approx. 45 DIN A5 Landscape DIN long Portrait Landscape DIN A6 Roll-ups Landscape 3) Template scale 1?:?4 Template scale approx. 1?:?9 3) Template scale 1?:?5 1) 2) For use on large formats, such as posters or trade-show backdrops, the layout is set up in a smaller format and then scaled in the DIN A-series format jumps, e.g. from DIN A3 to DIN A1 (200?%). Note: For special PoS formats See chapter ”PoS“ 11