Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Advertisements & posters
Design basics
Advertisement & poster layout building blocks
1
Logo?/?layer form
The logo?/?layer form is a closed unity
(
consisting of layer, logo, and bleed).
Sizes are defined for all standard
formats.
2
Image area
For all standard formats, minimum and
maximum heights have been defined
and are shown in the InDesign templates. Other approaches with full-
surface image areas are possible for
specific applications, such as posters.
3
“Transparent Layer”
This central element of the new
corporate design is generally aligned
on the left on the guideline supplied in
the template.
It consists of two parts:
3a
“Big Bar”
The large transparent field in the primary color Siemens Stone contains
the headline and subhead. As a rule,
both have just one or two lines.
3b
“Small Bar”
The narrow field in a full-saturation
Siemens accent color or Siemens Stone
contains the ne-line URL.
o
4
1
White space
The height of the white space depends
on the amount of body copy.
Depending on the application, body
copy, detail pictures, margin copy,
eye-catcher or graphics can be placed
in the white space. No more than four
graphic lements may be combined
e
(images, information graphics, eyecatchers). All olumn widths are
c
defined based on the format size,
and can be found in the templates
or dimensions. In addition, for each
f
ormat minimum and maximum sizes
have been defined for all typographic
elements (headline, subhead, body
copy, URL, tagline).
2
3a
3
So intelligent, it measures and
dispenses the detergent itself.
The Siemens iQ 800 Master Class washing machine
with i-Dos automatic dosing system.
3b
siemens-home.com
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean
commodo ligula eget dolor. Aenean massa. Cum sociis natoque
penatibus et magnis dis parturient montes, nascetur ridiculus
mus. Donec quam felis, ultricies
No more over and under application thanks to iDos
nec, pellentesque eu, pretium
quis, sem. Nulla consequat massa
quis enim. Donec pede justo,
fringilla vel, aliquet nec, vulputate
eget, arcu. In enim justo, rhoncus
ut, imperdiet a, venenatis vitae,
justo. Nullam dictum felis eu pede
mollis pretium. Integer tincidunt.
Cras dapibus. Vivamus elementum semper nisi. Aenean vulpute
eleifend tellus. Aenean leo ligula,
porttitor eu, consequat vitae, eled
ac, enim. Aliquam lorem ante,
dapibus in, viverra quis, feugiat a,
tellus. Phasellus viverra nulla ut
metus varius laoreet. Quisque
rutrum. Aenean imperdiet. Etiam
ultricies nisi vel augue. Curabitur
ullamcorper ultricies nisi.
6
i-Dos
5
autoStain
removal
4
Siemens. The future moving in.
ee guideline “Design lements”,
S
e
page 32 ff.
5
Basic elements of the new corporate design
The basic design principle of the new corporate design across all media is
presented in detail in the chapter on “Design elements.” There you can find
all information on the grid, variable templates, logo sizes, company colors,
flexible image heights, variable font sizes, and more.
See chapter “Design elements”
Eye-catchers (optional)
Eye-catchers are generally placed in the
white space (max. 3 eye-catchers).
See the “Eye-catchers” guideline
6
Tagline
The tagline is placed at the bottom
right of the format.
On applications with full-format image
areas, the tagline is left-aligned with
the headline, right underneath the
“Transparent Layer”.
See page 56 and 62
43