Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Advertisements & posters
Design basics
Advertisements & posters
Advertisements
Posters
The new corporate design is also for advertisements and
posters. It offers flexibility, with variable body copy length
and image area height. Some fixed elements (logo?/?layer
form, “Transparent Layer” etc.) are used the same across
all media, and create high recognition.
Also important is the “Transparent Layer”, which is
prominently placed on the image area and white space.
It consists of a large, slightly translucent area (“Big Bar”)
and a small colored area (“Small Bar”). This gives the copy
impact and good legibility.
Body copy and tagline, plus optionally images, graphics,
and eye-catchers, can be placed in the white space below
the image area. However, on posters the body copy
should be kept as brief as possible. For outdoor use (OOH)
it can be dispensed with entirely.
Text elements, logo?/?layer form, and tagline are larger
than on advertisements, for the sake of legibility.
With posters, there is also the option of placing the
“
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