Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Design elements
Layout
Modified layout, special cases
Special case: Stickers, micro-formats
Due to their small size, stickers do not have a tagline. Body copy is used only seldom,
and the image area is maximized. For the sake of good legibility the logo?/?layer form,
headline, subhead, and URL are sized extra large.
Standard
layout
Adaptations
for special purposes
100 % fresh vegetables.
20 % less energy use.
100 % fresh vegetables.
20 % less energy use.
siemens-home.com
siemens-home.com
Siemens. The future moving in.
100 % fresh vegetables.
40 % less energy use.
100 % fresh vegetables.
40 % less energy use.
siemens-home.com
siemens-home.com
Siemens. The future moving in.
noFrost
noFrost
siemens-home.com
siemens-home.com
Intelligent freezing technology from Siemens.
Intelligent freezing technology from Siemens.
Siemens. The future moving in.
Special case: Bilingual pieces
On bilingual pieces, the headlines and subheads in the “Big Bar” are placed underneath each other, and the languages separated by a white line that goes all the way to
the right bleed. No more than two languages may be used on any one piece.
Die neue Generation der
Kältegeräte: coolEfficiency.
So cool kann Effizienz sein.
The new generation of refrigeration
appliances: coolEfficiency.
Cool was never more efficient.
siemens-home.com
• coolEfficiency
• Beste Energie-Effizienzklasse A+++
• Beste Ausstattung seiner Klasse
• coolEfficiency
• Top energy efficiency class: A+++
• Best features in its class
Siemens. The future moving in.
36