Siemens Brand Guidelines (Sep. 2013) | Page 35

Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Design elements Layout Modified layout, special cases Special case: Distance impact On large pieces, the layout can be modified for more impact from a distance. In these cases the image area fills the entire space, and there is no white space. • The ”Transparent Layer” is placed at eye level. • For distance legibility, the tagline can be placed in black or white directly beneath the ”Transparent Layer”. • No relevant information should be placed inside the text protected area. 45 cm were never bigger. One cooking area. All liberties. Full power in a small space Eye level siemens-home.com freeInduction – the new hob by Siemens. siemens-home.com Siemens. The future moving in. Text protected area Special case: PoS Full-format image areas can be used for PoS materials in exceptional cases, if it improves the effectiveness of the piece or makes it possible to use the layout area more efficiently. Headline ad arum est solore. siemens-home.com Headline ad arum est solore nih sunt Amet sum. Lorem ipsum dolsit Layout area Lorem ipsum dolor sit amet consectetuer adipis. siemens-home.com Totatem rest, cor aut mo et pa cumquam autesere. Headline ad arum est solore nih sunt Amet sum. Subline lorem ipsum dolor sunt. Extended layout area Totatem rest, cor aut mo et pa cumquam autesere. Subline lorem ipsum dolor sunt. siemens-home.com siemens-home.com Lorem 2011 Ipsum Lorem 2011 Ipsum iQdrive motor iQdrive motor siemens-home.com/iQdrive siemens-home.com/iQdrive -30% Super silent Energy Siemens. The future moving in. Siemens. The future moving in. Siemens. The future moving in. -30% Super silent Siemens. The future moving in. Energy Siemens. The future moving in. Siemens. The future moving in. 35