Siemens Brand Guidelines (Sep. 2013) | Page 222
Corporate Design Manual? |? Siemens-Electrogeräte GmbH? |? Brochures
Brochure structure
Overview, matrix
Brochure types
Brochure elements
Front cover
Back cover
Spine
Inside pages
Classic Additional
elements
Classic Additional elements
With
Without
Siemens Siemens
logo
logo
Table of Image pages
contents
Multi
pictures
Sales manual
( )
Product group
catalog (multi-
( )
Eyecatchers
Wrapped Dealer
visual
infor
mation
field
Additional
eye-
catchers
(e.?g.
Facebook)
( )
( )
( )
( )
( )
( )
( )
Brand
pages?/?
”philosophy”
pages
( )
( )
Catalogs
category brochure)
Price list?/?
technical data
sheet
Other collateral
materials
Booklets
New product
booklet
( )
( )
Sales campaign
booklet
( )
( )
Insert
( )
( )
Flyer
( )
( ) = mandatory
( ) = optional
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