Corporate design manual? |? Siemens-Electrogeräte GmbH? |?PoS
Three-dimensional PoS materials
PoS items
PoS objects without classic Siemens branding
It is not possible to apply standard Siemens branding on some PoS items that serve to
demonstrate the way a product works. In these cases, the Siemens design elements
such as corporate colors and font family are still used. This ensures clear branding and
a consistent visual impact. The Siemens logo must be placed at the top left directly on
white to brand the piece. The logo protected area must be maintained.
See chapter “Design elements”, page 8
Siemens font family
Corporate colors
Aa?Bb? c
C
Siemens Serif
Aa?Bb?Cc
100?%
35?%
100?%
100?%
Siemens Sans
85?%
85?%
Aa?Bb?Cc
60?%
60?%
35?%
35?%
15?%
15?%
Siemens Slab
Extended palette with gradations
Example
Note:
S
ee chapter “Design
elements”
Example of milk carton
103