Corporate design manual? |? Siemens-Electrogeräte GmbH? |?PoS
Three-dimensional PoS materials
Cube
Cube example
The spatial design of threedimensional items basically
follows the templates and
design specifications for the
nearest print format. However,
they must be adapted to the
special requirements of the
piece.
The following general requirements and possibilities apply:
• The logo?/?layer form must
appear at least once on the
front and back, but must not
be overused.
• Important contents should not
be placed on corners, edges,
or folds.
• Layouts can be scaled, duplicated, or reduced. The templates and design specifications
for the nearest print format –
for example, brochure covers –
serve as a basis for adaptation.
S
ee future chapter
“Brochures?&?catalogs”
• In design, clear graphic axes
must be used.
Schematic representation
Option 1: Scaling of layout (design based on brochure cover)
Fold
Option 2: Duplication of layout
45 cm were never bigger.
45 cm were never bigger.
45 cm were never bigger.
Full power in a small place: the new speedMatic45
Full power in a small place: the new speedMatic45
Full power in a small place: the new speedMatic45
siemens-home.com
siemens-home.com
siemens-home.com
Siemens. The future moving in.
Siemens. The future moving in.
Siemens. The future moving in.
Fold
Option 3: Reduction of layout (design with key visual wrapping around the piece)
Fold
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