Key players are more focusing on acquisition to expand their business across the globe. Acquisition has
become the major strategy for key players from last few years. Expansion and new product launch are two
main factors which are contributing around significantly as major part of strategy share indicates as it helping
company to increase their production capacity in order to fulfil increasing demand for various specialty froze
bakery products.
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By Distribution Channel analysis-
Change in lifestyle and adoption of various frozen bread rolls/ artisan loaves and sweet bakery goods in
regular diet encouraging specialty frozen bakery products consumption. Improvement in distribution
channels for specialty frozen bakery products is influencing the sales of frozen bakery products in Europe
and North America region. Globally, QSR and foodservice holds more than 45% of market share in 2016
as maximum variety of specialty frozen bakery products available in QSR and foodservices compare to
others. Convenience / independent retail will witness higher growth rate during the forecast period due to
increasing number of small vendors in specialty frozen bakery market.
In terms of value, North America and Europe together holds major market share in 2016 as QSR are
quite popular for specialty frozen baker products in North America and Europe. Rest of the World which
includes Turkey, Saudi Arabia, Brazil and South Africa will witness maximum growth rate followed by
North America during the forecast period.
Regional Analysis
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