The Perfect Match
LGF • 03/11/2016 • Wide
Cast: Paula Patton, Cassie Ventura, Terrence J, Joe
Pantoliano, Donald Faison, Lauren London, Dascha
Polanco
Director: Bille Woodruff
Screenplay: Gary Hardwick, Brandon Broussard
From Lionsgate, CodeBlack Films, and Executive Producer Queen Latifah. Charlie (Terrence J) is a playboy who’s convinced that relationships are dead even though his sister
(P aula Patton), a therapist, tries to tell him otherwise. His best friends bet him that if
he sticks to one woman for one month, he’s bound to fall in love. Charlie takes the bet
because he believes that he’s immune to love...that is until he crosses paths with the
beautiful and mysterious Eva (Cassie Ventura). Turning on his irresistible charm, Charlie
coaxes Eva into a casual affair but soon finds out that Eva has turned the tables on him.
Now Charlie is questioning whether he may actually want more than just a one night
stand.
Marketing/Promotion: Set up promotions and events to turn the movie into a date night
picture for couples. Team with restaurants for Dinner and a Movie packages. Sweeten
the deal by including additional businesses on the packages (chocolate shops, wine
bars, florists, limo companies, etc). Set up a “Perfect Match” photo booth or photo op location for people to use just before entering the theatre. Post pictures from this attraction
on social media and include hashtags for the theatre and the film’s title. Advertise the film
at comedy clubs and open mic comedy nights.
Compatible films for trailer programming: The Choice, How to Be Single, Zoolander 2
Facebook: facebook.com/Codeblacklife
Instagram: instagram.com/Codeblacklife
54 • ShowTime Preview Guide – Spring 2016