Showtime Preview Guide | Page 55

The Other Side of the Door FOX • 3/04/2016 • R • Scope • Mod Cast: Sarah Wayne Callies, Jeremy Sisto Director: Johannes Roberts Screenplay: Johannes Roberts, Ernest Riera A family lives an idyllic existence abroad until a tragic accident takes the life of their young son. The inconsolable mother learns of an ancient ritual that will bring him back to say a final goodbye. She travels to an ancient temple, where a door serves as a mysterious portal between two worlds. But when she disobeys a sacred warning to never open that door, she upsets the balance between life and death. Marketing/Promotion: Set up a “The Other Side of the Door” game in the lobby in the weeks leading up to the movie’s release. Create three numbered doors (1-3) and have attendees that buy tickets to the film receive a chance to select one door. Each time, one of the three doors will hold a small prize (free tickets, concession discounts, promotional material) while the other two doors simply reveal a one-sheet for the movie. Run a series of events and promotions that cater to the horror film demographic. Host late night and midnight screenings of the film during opening week. Compatible films for trailer programming: The Forest, Lights Out, The Witch Tag Line: “It was never meant to be opened.” Facebook: facebook.com/theothersideofthedoor Twitter: twitter.com/FoxHorror ShowTime Preview Guide – Spring 2016 • 53