Showtime Preview Guide | Page 51

My Big Fat Greek Wedding 2 UI • 3/25/2016 • PG-13 • Scope • Wide Cast: Nia Vardalos, John Corbett, Lainie Kazan, Gia Carides, Joey Fatone, Elena Kampouris, Alex Wolff, Louis Mandylor, Bess Meisler, Bruce Gray, Fiona Reid, Ian Gomez, Jayne Eastwood, Mark Margolis,Andrea Martin, Michael Constantine Director: Kirk Jones Screenplay: Nia Vardalos Gold Circle Entertainment and HBO present a Playtone production of My Big Fat Greek Wedding 2, the longawaited follow-up to the highest-grossing romantic comedy of all time. Written by Academy Award® nominee Nia Vardalos, who stars alongside the entire returning cast of favorites, the film reveals a Portokalos family secret that will bring the beloved characters back together for an even bigger and Greeker wedding. Marketing/Promotion: Promote the movie at bridal shows and with organizations that cater to weddings. Host a bridal show at the theatre a week before the film’s release. The event can have a Greek theme with food and music to make it even more festive. Partner with Greek restaurants for Dinner and a Movie packages, or invite a Greek restaurant to cater a special event at the theatre as a tie-in to the film. Conduct trivia contests about the first movie on social media. Run a Girls Night Out promotion for the first week that encourages large groups to attend. Compatible films for trailer programming: Risen, Eddie the Eagle, Whiskey Tango Foxtrot, The Young Messiah, Hello, My Name is Doris Tag Line: “People change. Greeks don’t.” Facebook: facebook.com/MyBigFatGreekWeddingMovie ShowTime Preview Guide – Spring 2016 • 49