Mother’s Day
ORD • 04/29/2016 • 13 • Scope • Wide
Cast: Julia Roberts, Jennifer Aniston, Kate Hudson,
Jason Sudeikis
Director: Garry Marshall
Screenplay: Anya Kochoff-Romano, Lily Hollander
Website: www.SeeMothersDay.com
Mother’s Day is the latest star-studded ensemble comedy from director Garry Marshall (Pretty Woman, Valentine’s Day). Bringing
together Jennifer Aniston, Kate Hudson and Julia Roberts along with Jason Sudeikis, it’s a celebration of mothers everywhere. This
big-hearted comedy invites us all to enjoy the laughter, tears and love as three generations come together in the week leading up
to Mother’s Day.
Marketing/Promotion: Capitalize on the Mother’s Day holiday and tie the movie into it. Host an early Mother’s Day event at the
theatre opening weekend. Encourage all attendees to see the film with his/her mother. Set up photo booths or photo op areas.
Have patrons post the photos to social media and make sure they tag the theatre and use hashtags associated with the film. Have
users on social media post dedications and memories about their mothers with appropriate hashtags. Team up with restaurants for
a Brunch & a Movie package that can be utilized on the film’s opening weekend. Play up the great cast.
Compatible films for trailer programming: Whiskey Tango Foxtrot, Miracles From Heaven, My Big Fat Greek Wedding 2, The
Boss
Facebook: facebook.com/SeeMothersDay
Twitter: twitter.com/SeeMothersDay
Instagram: Instagram.com/SeeMothersDay
48 • ShowTime Preview Guide – Spring 2016