Showtime Preview Guide | Page 46

Midnight Special WB • 03/18/2016 • PG-13 • Flat • Wide Cast: Kirsten Dunst, Adam Driver, David Jensen, Michael Shannon, Joel Edgerton, James DuMont, James Moses Black, Paul Sparks, Scott Haze, Bill Camp, Garrett Hines, Billy Slaughter, Kerry Cahill, Dana Gourrier, Wayne Pere Director: Jeff Nichols Screenplay: Jeff Nichols In the sci-fi thriller Midnight Special, writer/director Jeff Nichols proves again that he is one of the most compelling storytellers of our time, as a father (Michael Shannon), goes on the run to protect his young son, Alton (Jaeden Lieberher), and uncover the truth behind the boy’s special powers. What starts as a race from religious extremists and local law enforcement quickly escalates to a nationwide manhunt involving the highest levels of the Federal Government. Ultimately his father risks everything to protect Alton and help fulfill a destiny that could change the world forever, in this genre–defying film as supernatural as it is intimately human. Marketing/Promotion: Engage discerning film goers on social media by highlighting this as a project of writer-director Jeff Nichols. He’s received critical acclaim and a cult following for previous films like Take Shelter and Mud. Host a “Midnight Special” event during the film’s opening weekend. Screen the film at midnight and invite social media followers to attend this unique event and share reaction. Marketing should seek to generate curiosity for the film. Early reviews have been very positive! Compatible films for trailer programming: Hail, Caesar!, Race, Eddie the Eagle Tag Line: “He’s not like us.” Facebook: facebook.com/MidnightSpecialMovie Twitter: twitter.com/midnightspecial 44 • ShowTime Preview Guide – Spring 2016