Me Before You
WB • 06/03/2016 • PG-13 • Wide
Cast: Sam Claflin, Emilia Clarke, Charles Dance,
Matthew Lewis, Jenna Coleman
Director: Thea Sharrock
Screenplay: Scott Neustadter, Michael H. Weber
Louisa “Lou” Clark (Clarke) lives in a quaint town in the English countryside. With no clear
direction in her life, the quirky and creative 26-year-old goes from one job to the next in
order to help her tight-knit family make ends meet. Her normally cheery outlook is put to
the test, however, when she faces her newest career challenge. Taking a job at the local
“castle,” she becomes caregiver and companion to Will Traynor (Claflin), a wealthy young
banker who became wheelchair bound in an accident two years prior, and whose whole
world changed dramatically in the blink of an eye. No longer the adventurous soul he once
was, the now cynical Will has all but given up. That is until Lou determines to show him
that life is worth living. Embarking together on a series of adventures, both Lou and Will get
more than they bargained for, and find their lives—and hearts—changing in ways neither
one could have imagined.
Marketing/Promotion: Partner with bookstores, libraries and book clubs to promote the
movie in conjunction with the novel of the same name by Jojo Moyes. Have book clubs read
the novel and then organize group screenings of the movie. The film should have special
appeal to women and caregivers, but it is also a romance that will be moving and enjoyable
for couples. Good counter programming to normal early summer fare. Promotions should
aim to generate curiosity and then maximize word of mouth.
Compatible films for trailer programming: Mother’s Day, A Bigger Splash, Going in Style
Tag Line: “Oftentimes you find love where you least expect it. Sometimes it takes you
where you never expected to go…”
ShowTime Preview Guide – Spring 2016 • 41