Maggie’s Plan
SCL • 05/20/2016 • R • Flat • NY/LA
Cast: Greta Gerwig, Ethan Hawke, Julianne
Moore, Maya Rudolph, Bill Hader
Director: Rebecca Miller
Screenplay: Rebecca Miller
Website: sonyclassics.com/maggiesplan/
In Rebecca Miller’s witty, modern romantic comedy Maggie’s Plan, Greta Gerwig portrays Maggie Hardin, a vibrant and practical
30-something New Yorker working at the New School who, without success in finding love, decides now is the time to have a child
on her own. But when she meets John Harding (Ethan Hawke), a “ficto-critical anthropologist” and struggling novelist, Maggie
falls in love for the first time, and adjusts her plans for motherhood. Complicating matters, John is in a strained marriage with
Georgette Nørgaard (Julianne Moore), a brilliant Danish academic. With a Greek chorus of Maggie’s eccentric and hilarious best
friends Tony and Felicia (played by Bill Hader and Maya Rudolph) observing wryly from the sidelines, Maggie sets into motion
a new plan that catapults her into a nervy love triangle with John and Georgette; intertwining their lives and connecting them in
surprising and humorous new ways. Maggie learns that sometimes destiny should be left to its own devices.
Marketing/Promotion: Run a fun promotion where any patrons with the name Maggie or Margaret get a special free item at the
concessions. Promote the movie as a great date night out for couples. Partner with restaurants and create Dinner and a Movie
packages. Advertising can highlight the film’s stellar cast and positive reviews. Run trivia contests on social media about the filmography of stars Julianne Moore, Ethan Hawke and Greta Gerwig.
Compatible films for trailer programming: The Perfect Match, My Big Fat Greek Wedding 2, A Bigger Splash
Facebook: facebook.com/sonyclassics
Twitter: twitter.com/sonyclassics
40 • ShowTime Preview Guide – Spring 2016