Middle School: The
Worst Years of My Life
LGF • 10/7/2016 • Wide
Cast: Griffin Gluck
Director: Steve Carr
Screenplay: Hubbel Palmer, Chris Bowman,
Kara Holden
Synopsis: Middle School: The Worst Years of My Life chronicles the trials and triumphs of Rafe
Khatchadorian as he uses all of his wits to battle bullies, hormones and the tyrannical test-obsessed
Principal Dwight.
Marketing/Promotion: Target families. Use social media to engage followers to share fun stories
about middle school. Partner with book stores, libraries, and book clubs to promote the movie in conjunction with the very popular novel of the same name by James Patterson. Team with after school
programs, libraries, and other organizations to use the novel and movie as the centerpiece of a literacy
campaign for young readers.
Films attracting similar target audience: The Wild Life, The Book of Henry
Tag Line: “Rules aren’t for everyone.”
ShowTime Preview Guide – Fall 2016 • 43